Most people would rather learn about a brand, product or service through video. Whether you like it or not, video is here to stay. The question is, how do you sell your brand to your audience through video?
The answer is simple – corporate videos.
Keep reading to learn everything you need to know about corporate videos and why they’re so important for your business!
What Is A Corporate Video?
Simply put, a corporate video is any video produced by a brand or business. While the umbrella term includes traditional video marketing, it mainly refers to brand awareness videos and videos used for internal purposes. The latter refers to recruitment videos, training videos, and even onboarding videos.
The word corporate has a negative connotation these days, but corporate videos don’t have to be plain and boring. In fact, the less corporate they seem, the better.
Why A Corporate Video Is Important
We’ll get into what makes a great corporate video in a bit. First, we need to discuss why corporate videos are so important.
Let’s dive in.
1. Google Love Videos
Have you noticed that whenever you search for something, videos are often among the top search results? That’s because Google, and most other search engines, rank videos higher than other forms of content.
You can increase your rankings even more by incorporating keywords into the video’s title and description.
2. Establish Brand Identity
Corporate videos allow viewers to peek behind the scenes. They allow them to see and understand your company’s culture, what products and services you offer, and how you treat customer service.
Ultimately, corporate videos establish and strengthen your brand identity.
Solidify your identity by using the same colour pallet, logo, and slogan across all your platforms, including social media pages and your website.
3. Increases Awareness
Videos are much easier to consume than other forms of media. They’ve also become much easier to share. Ultimately, this means that videos tend to reach a lot more people than text and images.
With this in mind, it’s no surprise that corporate videos will increase brand awareness.
4. Great For Conversion Rates
With video’s far reach and better engagement, it has much better conversion rates than text and photo combined. In fact, according to some studies, a landing page with a corporate video sees 80% more conversions!
What Makes A Great Corporate Video?
When it comes to making great corporate videos, the formula is quite simple. A great corporate video should be, or have, the following:
Short, Sweet, and Clear
Great corporate videos are short, sweet, and clear.
No one wants to watch a long-winded video with lots and fluff. Often, the shorter the video, the better. However, you’ll want to make sure your viewers absorb all the important information.
The best way to keep your videos short is to have a strong, clear message. Whatever the goal of the video, the message and theme should be clear and in your viewers’ faces.
Keeping your videos short and clear also ensures shareability, which is another important characteristic of good corporate videos.
Subtle Sales
You might be tempted to stuff your video full of marketing content. Don’t. Especially if your video isn’t promoting a particular product or service.
The absence of a heavy sales message fosters greater trust and awareness among your target audience.
Got To Be Professional
Even if your corporate video is fun, it should still be professional. You’re promoting your business, after all. Being professional doesn’t mean being traditionally corporate, though.
To look and sound professional, you need to avoid a few things, like:
- Using offensive language
- Accidentally highlighting or alluding to any mistakes
- Showing laziness by not wearing the appropriate clothes or having a low production value
By highlighting all the things that make your company great, you’ll come across as both professional and trustworthy. This results in an increase in credibility and appeal to investors and clientele.
Be Emotional
Your video needs to appeal to the intended audience’s emotions.
The message you’re trying to get across should make your audience feel or experience some sort of emotion, whether it’s happy, sad, or even angry.
At the end of the day, any sort of emotional response is valuable.
Let’s Get Filming!
As you can see, corporate videos are a no-brainer and a must-have to boost your business. But producing high-end video content isn’t easy. Luckily, Moody and Smith Digital has your back!
With our full-service video production studio and talented team, we can help you create content that truly matters for your business.
Take a look at what we can offer you here.
