When it comes to succeeding in the real estate industry, you need to have an edge. In today’s world, that edge has everything to do with tech and digital marketing. Luckily, there are great tools for digital marketing out there that make things much easier and more manageable, even if you’re new to the world of online marketing.
Keep reading to learn more about the 8 must-have digital marketing tools to amplify your digital presence now.
1. Social Media Management Tools
Social media marketing is an absolute must to succeed in the real estate game. It keeps your business top of mind and allows you to generate and nurture long-term prospects.
Even better, social media allows you to gather critical feedback from your customers and clients. This instant feedback allows you to act on any issues, whether it be service, your product, or even social media post, quickly – keeping your clientele much happier.
With a social media management tool, like Buffer or Sprout Social, you can keep track of all your social media accounts and engagement.
Some platforms even allow you to schedule your posts, so your clients never miss a #MotivationMonday again.
2. A Website Management Tool
Having an established online presence doesn’t stop at a few social media accounts. Even as a real estate professional, you need an enticing website to truly sell yourself and your services.
However, creating and managing your website can be a touch challenging, especially if you have no website design know-how.
Luckily, with website management tools like Propertybase and Placester, you can establish your web presence with little to no experience.
From creating your website to other advanced and intuitive features, you’ll have a modern, eye-catching website that generates leads and keeps people coming back for more.
3. A Visual Marketing Tool
“Visual marketing” is just a fancy term for everything graphics related. Graphics content refers to any visual information that appears on a website or digital device, including images, videos, infographics, and more.
From flyers to Instagram posts and even something as simple as business cards, you need a tool to help you create visually appealing content.
For those with very little graphic design experience, or the prospect of learning Adobe InDesign is daunting, consider checking out Canva.
Canva is a free platform, with a paid subscription to access premium content, that provides templates for every visual content need.
4. Video Marketing Tools
Almost 85% of marketers claim that video marketing helps generate leads. These statistics are hard to ignore, even when you’re in the real estate industry.
This is why you need to look into creating video content to market yourself and your agency.
Most video-based social media platforms, namely TikTok and YouTube, have all the tools you need to create lead-generating promotional content.
Alternatively, you can use a tool like Promo to create engaging video ads with its 3000 easy-to-use templates.
5. Customer Relations Management Tools
Customer relations are the key to succeeding in every industry, especially in real estate. While this may seem like common sense, many forget about the importance of maintaining good customer relationships, even after a sale has been made.
This is why you need a Customer Relationship Management (CRM) tool. They cover every aspect of CRM, from acquiring new leads to retaining and nurturing existing customers.
Even better, a great CRM tool also logs every customer touchpoint – this can be anywhere where a customer and business interact, like on social media, or a website – and can manage your entire client funnel.
6. Analytics Tool
The most important tool in your arsenal tells you if your marketing strategy is working or not. A marketing analytics tool is an absolute must, especially if you’re expanding your digital presence beyond social media.
The best analytics tool on the market is Google Analytics. Not only is it free and easy to use, but it also showcases every metric you need. These metrics include engagement rates, bounce rates, conversion rates and more. All these give you a better understanding of how well your content is doing online.
Further, Google Analytics also allows you to build google ads for better reach and engagement.
7. SEO Tools
Having a great website means nothing if people can’t find it easily when doing a quick Google search. That’s where SEO keywords come in. SEO stands for Search Engine Optimisation, and keywords are common words or phrases that people use when searching for something online.
Together, they help to improve the visibility of a website or web page in search engine results pages (SERPs). Ultimately, the right keywords can increase traffic and in turn increase conversions.
With an SEO tool like Ahrefs or Semrush, you can find the right keywords to incorporate into your website content and blog posts.
8. Email Marketing Tools
Email marketing is an age-old strategy that continues to have its place in the world of social selling. By sending out periodic newsletters or e-blasts, you can keep your agency top of mind and drive traffic back to your website.
An email marketing tool like Mailchimp or CM enables you to design, automate, and analyse all your email campaigns with just a few clicks.
Time to Build That Digital Tool Belt
Take your real estate agency to new heights by creating a “digital tool belt” with the 8 digital marketing tools listed above. Or, get in touch with Moody and Smith Digital today to find out how we can help you truly grow your business.
While you’re at it, head over to The Moody Insider for more articles like this!
