(Guaranteed to deliver value – Real Estate)
Are you considering quitting real estate? Before you do, make sure you try out these 7 social media networks. They could be the key to keeping you in the business! With their engaged communities and creative features, they’re perfect for real estate professionals of all levels. So what are you waiting for? Start networking today!
To get you started on the right path, we`re recommending 7 of the most impactful social media networks which you must include in your advertising and digital marketing strategy. Follow our recommendation to turn out to be a social influencer on every encouraged platform.
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If you`re reading this article, you`re glaringly interested in how you can leverage social media to elevate your business to new heights. Each platform has specific benefits that consist of concentrating on one-of-a-kind demographics and positioning.
At the end of the day you want to present yourself as a topic and marketplace expert, constructing your community of possibilities and leads, dispensing edutainment to prospective customers, and a lot extra!
Instagram, aka, IG could possibly be #1 for some agents. But why?
Instagram prioritises visuals and aesthetics. It`s a platform that lends itself nicely to the actual property industry, in particular for luxurious and different high-cease properties.
However, Instagram isn`t all approximately static photographs of backsplashes and outdoor gardens. Many Realtors use the platform to publish motion pictures, “stories” (short, transient photographs or motion pictures designed to focus on something going on in the moment), or even long-shape video content material on Reels.
Instagram audiences generally tend to be younger, hipper, and are extra into aspirational content material. This is a totally famous platform on which you can be energetic and ultimately turn into an industry influencer.
Like it or not, social media is now a vital part of scaling any actual property business, so knowing which social media networks deliver value is crucial.
Did you think we’d get through a list of real estate social networks without mentioning TikTok?
Or are you surprised they’re only ranked #6? In terms of real estate, TikTok is currently in an interesting position. Many of its users aren’t quite ready to buy a home yet, but they will be soon.
Many young, hip real estate agents are connecting with client bases and building relationships early, bringing in new buyers and sellers earlier than ever before.
What kind of real estate content is popular on TikTok?
Home tours, particularly of stunning aspirational properties, DITL (day-in-the-life) micro-vlogs about what it’s like to live and work as a real estate agent, and home renovation content.
For most agents, the best part about TikTok is that high production value is not valued here. The best TikTok content is authentic and raw, shot directly from your phone with little or no editing outside of the app. To be successful on TikTok, you don’t need a production studio.
Pinterest is not like other social media platforms.
Rather than connecting over photos from the most recent family vacation or a news story about which you and your community are passionate, Pinterest users connect over a shared interest in projects. Pinterest users come for inspiration, to learn from experts, and to find new ways to express themselves – all of which are activities that hit homeownership right in the sweet spot.
Pinterest is an excellent resource for any estate agent who wants to position themselves as an expert on decor, curb appeal, house projects, or the visual aspects of owning or selling a home. And it does not end there. Some of Pinterest’s most popular “pins” are simply lists (for example, “7 Tips to Get More Followers on Your Real Estate Page”).
Before you rush to the comments section to tell us that YouTube isn’t a social network, consider the following: People who subscribe to channels interact with content creators on a regular basis through comments and off-platform interactions.
YouTube has a “Community” tab where creators can interact with their audience directly through written posts, polls, and other means. The LIVE feature on YouTube allows users to interact with viewers in real time. This is, indeed, a social network, and so much more!
YouTube serves as a springboard for distributing video content on nearly every other social media platform. It’s a place to establish authority, demonstrate expertise, and demonstrate community involvement.
If Google is the internet’s front door, Twitter is the internet’s newspaper’s headline generator.
Many people use this micro-blog platform to have real-time conversations with people all over the world in order to better understand what’s going on in the world and in their own community.
What sets Twitter apart? You only have 280 characters to express yourself. That may appear to be a lot, but the paragraph you’re reading right now is only 305 characters long. It quickly adds up, so get to the point as soon as possible. The Twitter format prevents the type of TL:DR posts that Facebook is so well known for.
(For those who are unfamiliar with the term, it is internet slang for “Too Long: Didn’t Read.”)
Join current events conversations about topics relevant to your business, market, and community if you want to use Twitter for your real estate business. Unless a “tweet” goes viral, it is typically only relevant for a few minutes after you make it, so posting about listings or open houses is unlikely to move the needle significantly.
Speaking up and adding your voice to a conversation, on the other hand, can easily spark direct message conversations with other Twitter users who have been following you all along – a great way to gain new business.
It may surprise you that LinkedIn is highly rated on the list of real estate social networks.
But why is LinkedIn ranked higher than some of the more popular video networks on our list? One word: intent. LinkedIn users are there to network with other professionals, expand their network with connections that will benefit them and their careers while generating opportunities. These are the types of action-oriented individuals you want as real estate clients.
Also, active LinkedIn users tend to be high earners in more senior positions professionally, as well as better connected to other high earners than non-LinkedIn users, making this platform an ideal place to pick up clients and referrals.
As you read the article, we have no doubt you have been thinking about this one. Since it’s the most popular social network on the planet, especially among adults between 25 and 55 years old, you’re probably wondering why we didn’t list it first.
If you have to choose a single real estate social network to be active on, it’s got to be Facebook. The platform offers plenty of real estate marketing opportunities. You can use your personal account to connect easily with your friends, family, and broader sphere of influence. Using a professional page can help you create compelling content that your followers can see. You can also leverage the powerful Facebook ad network to get your message in front of exactly the right audience, when you want.
Most social media users have started labelling Facebook the “Boomer” social network, and for those who are hustling in the real estate game, this is music to their ears. The fact is, homebuyers and sellers aged 50-plus often have bigger budgets and more frequent real estate needs, making them ideal clients to help build your business.
Connecting the dots!
Whether you’re a new agent or have been in the business for years, it’s important to keep up with the latest trends. And when it comes to real estate social networks, there are plenty of them out there. But not all of them are worth your time. We’ve outlined seven social networks that we believe deliver value for agents and can help you grow your business.
So what are you waiting for? Learn more about how these networks can benefit you!