What if we told you that there was a secret to real estate success?
What if this “secret” could be the difference between your business barely scraping by and becoming one of the top players in your field? Believe it or not, content marketing is that secret key. By creating and sharing valuable content, you can make a real impact on your B2B real estate efforts. So what are you waiting for? Get started today! Ohhh! Just before you dive in, there are a couple of questions that need to be answered. Like…
“But how do you know what kind of content to create?”
B2B real estate marketing is about creating and distributing relevant content to your target audience. You can build trust and credibility with potential clients by providing valuable information that helps them solve their problems. But how do you know what kind of content to create? And once you’ve created it, how do you get it in front of the right people?
The answer is simple: B2B content marketing.
Content marketing is a strategic approach to creating and distributing valuable content to attract and retain a clearly defined audience. It’s not about selling your products or services; it’s about providing valuable information to your target audience. B2B content marketing in real estate can help you build relationships with potential clients and close deals. It’s the key to success in today’s competitive marketplace.
Here are a few tips to get you started:
1. Know your audience: B2B marketing is about understanding your target audience and crafting content that appeals to them. When it comes to real estate, this could mean anything from providing helpful tips for first-time home buyers to spotlighting commercial properties that are ripe for investment.
2. Diversify your content: A successful B2B content marketing strategy should make use of a variety of different content types. In the real estate world, this could include everything from blog posts and articles to infographics and video tours.
3. Promote your content: Once you’ve created compelling content, it’s essential to promote it effectively. This means leveraging social media, email marketing, and other channels to reach your target audience. With a little effort, B2B content marketing can help you succeed and leave your competition in the dust.
B2B Marketing in the Real Estate industry can be a tough nut to crack. After all, there’s a lot of content out there vying for attention, and it can be hard to stand out from the crowd. However, with a bit of creativity and perseverance, B2B content marketing can be a powerful tool for success in the real estate industry.
We have found that it really works.
To learn how content marketing transformed Clive’s business, read his story.
Clive was sick of his sales figures. He had beautiful listings, but his customers just weren’t biting. He did some research and found that B2B content marketing was the way to go.
So he hired a B2B content marketing specialist to help him put together a strategy and implemented it. All he did was sit back and watch content work its magic, and in just three months, he watched his sales figures grow by 40%!
He was thrilled – until he realised that all of his competition was doing the same thing. But Clive’s edge was his funny, provocative tone of voice that kept his readers engaged even when they were bombarded with content from other sources.
His readers loved his take on things and kept coming back for more. Thanks to Clive’s successful B2B content marketing strategy, his business flourished like never before!
So be like Clive. Be the bridge to the gaps in your industry.
If you’re just getting started with B2B content marketing, it’s helpful to look at some of the best in the business to learn how to implement the tactics well. At Moody and Smith we’ve been doing this for more than half a decade and seen hundreds of other companies rise to the occasion as well.
That said, here are the 3 companies crushing B2B content marketing.
1. Private Property (South Africa)
Private Property, a Moody client, is one of a few B2B organisations that made impressive strides thanks to content marketing.
The most visited and followed real estate portal company has a comprehensive advice centre covering topics like buying, selling, tenant, landlord and finance advice.
The team at Private Property makes it clear that it wants to be your go-to resource for learning all things property. They even share content in a variety of mediums, including blogs, document, podcast, and video to cater to whatever your learning style might be.
What most notable with the brand, however, is the fact that they focused on their buyer’s most urgent questions. In fact, their content goes beyond education, it’s funny and highly inspirational.
2. TUHF (South Africa)
Another Moody client, TUHF, specialised commercial property financing company that finances property investors exclusively in inner cities.
Apart from providing access to finance for purchase and refurbishment to people with property passion and potential, they support entrepreneurs by providing guidance during the negotiation process to construction and rent up by offering experience, knowledge and expertise during the 15 year loan term.
TUHF organises their educational content marketing into two primary categories on their website – TPPE and Online Learning Courses that pull in articles as well as materials like lesson plans and activities as well as guides.
You might say they try to educate educators to become better educators by being the best educators themselves.
2. HubSpot (United States)
Now, we can’t go any further without mentioning one of the pioneers of B2B content marketing. HubSpot has been teaching others to do content marketing well for over a decade — and they’ve done a lot of content marketing themselves, too.
What we’ve always admired about the marketing automation giant is its dedication to diversifying its content and experimenting with it.
Alongside staples like blogs, email, ebooks, and video, HubSpot heavily invests in social media and does its due diligence to ensure the content it publishes makes sense for the platform.
While many B2B businesses just spam each social network with the same automated links and call it “content distribution,” HubSpot caters. Its Instagram Stories capitalise on the native features (i.e., polls and questions) and behaviours of users on the platform.
HubSpot is also not afraid to explore new mediums and tactics as they emerge.
They learn the language or unique offerings of the tactic, how users engage with it, then explore how they can offer value through it before shrugging it off as irrelevant. Nothing is discounted or approved without a thorough trial.
So, what are you waiting for? Get started on your content marketing strategy today!
And be sure to keep an eye out for future blog posts where we’ll dive deeper into each of these tips and share more examples of how you can use them to power your business.
In the meantime, if you need help getting started or want some advice on taking your strategy to the next level, don’t hesitate to reach out. We’re always happy to chat about real estate and content marketing!
Are you ready to take your B2B real estate content marketing strategy up a notch? If so, make sure to implement the tips we shared in this post. Not only will they help you create better content, but they will also help you build authority.