As a real estate agent, your website is your digital business card. It not only helps you sell homes but also you and your brand.
Optimising your website is a must to ensure that you’re putting your best foot forward, attracting potential clients, and staying ahead of the competition.
Keep reading to find out why optimising your website is vital for your business.
What is Website Optimisation?
Before we get into why optimising your website is vital, you need to understand what website optimisation is.
It’s the process of setting up your website to make sure it’s running at its best. This includes several things, like its ease of use, look, and how fast it runs.
That’s not all; it also means that you have to make sure that it’s optimised for search engines. It doesn’t matter how appealing your website looks if it doesn’t show up in search results – but we’ll get into that a tad later.
Ultimately, the entire process aims to drive more traffic, increase conversions, and make more sales.
Now that we know what it is, let’s dive into why website optimisation is so important.
1. The Home-Buying Journey Starts Online
In today’s digital world, every decision starts with an online search – in-fact, 63% of all shopping starts with online searches.
Whether buying that fancy new coffee machine or trying out that new restaurant down the street, it’s no different when it comes to the home-buying journey.
This ultimately means any potential clients will visit your website before anything else.
If your website isn’t optimised, you risk losing potential leads. Leading us to our very next point – SEO.
2. Why Search Engine Optimisation is Important
Everybody loves spouting off about SEO. But there’s some truth in everything being said about Search Engine optimisation.
If you haven’t heard about SEO, it’s how you make your website more visible in search engine results pages (SERPs). This involves using keywords, building links, creating great content, and other factors.
With the correct optimisation, you can rank higher on search engines, allowing you to reach more people at the beginning of their home-buying journey. This means you generate more leads, and ultimately get more sales!
3. First Impressions Matter
As mentioned, optimising your website doesn’t only involve SEO. It also involves making your website look great and easy to navigate.
Whether we like it or not, first impressions matter. As the face of your brand, your website should align with the image you’re trying to create. The best way to do this is by making sure the branding, colours, and logos are consistent across all your platforms.
You should also aim to create a website that’s professional and easy to use. A difficult user interface will be your downfall.
4. A Great Website Builds Trust
Not only do great, optimised websites make a great first impression but it conveys professionalism and competence – two essential qualities for every successful real estate agent.
Potential clients will stick to your website, and ultimately with you, if your website is SEO optimised, easy to use, and looks great. In the end, it aids in building a fantastic agent-client relationship.
Optimising Your Website Is The Key To Success
Optimising your website may seem like an unimportant task. But in today’s digital world, it is vital for your success.
As a real estate agent, optimising your website should be a top priority. It’s essential for attracting leads, building trust, and boosting your SEO efforts. Investing time (and money, if necessary) into ensuring that your website is up to snuff can pay off big time by helping you close more deals and grow your business.
We also have a free Website Optimisation Checklist you can download here.