As a property developer, you understand how important marketing is to the success of your new development. But how should a property development be marketed the right way so it reaches the right people, namely leads and buyers?
How you market a new property development will ultimately determine how many units you sell and the overall return on your investment. Good marketing can not only help ensure a successful launch and draw in potential leads and buyers, but it will help secure your property development company’s reputation as an authority. Good marketing is also the difference between beating the competition and being left behind in the dust. With the right approach and tactics in place, you can make sure your development goes from empty to full occupancy in no time. In this article, we’ll explore seven ways to market a new property development.
Marketing A New Property Development The Right Way
Monitoring and measuring the success of new property development marketing campaigns can be a massive challenge. Confusing and inconsistent messages can lead to negative responses, damaging your business’s reputation. The additional cost of multiple marketing services quickly becomes a burden with minimal returns from poor-quality lead generation resulting in fewer and slower conversions, as well as extra expenses while waiting for empty units to sell.
However, by implementing the methods and tactics below, you will be able to target quality leads, while monitoring your campaign’s performance resulting in a successful digital campaign with positive, and most importantly, profitable results.
1. Have your marketing strategy ready to go
Having a marketing strategy in place is vital when launching a new property development. Careful planning will ensure that you can capture the interest of consumers and reach the right target audience. It’s essential to establish an overall tone for your marketing materials, creating a cohesive message that communicates why your project stands out.
Consider how language, voice, visuals and design can help you attract attention for prospective buyers or renters. You should also plan for how best to reach them – several channels may be used to get the message out including traditional media, online advertising platforms and social media.
Putting in the effort up front to develop an effective marketing strategy will ensure positive results from your property development venture.
2. Optimise Your Site for Better SEO
Search engine optimisation (SEO) is essential if you want potential buyers and investors to find you online. SEO involves keyword research on topics related to your development and incorporating those terms into content on your website. Doing this helps Google understand what information is on your site and improves its ranking within search results.
Additionally, optimising for local SEO can ensure prospective buyers in your area know about your development first-hand – even before they search for it!
3. Harness the power of social media
Social media marketing is one of the most powerful ways to reach prospective buyers of your property development. Platforms like Twitter, Instagram, and Facebook provide opportunities for developers to create exciting content that captures users’ attention. You can also use social media channels as a place to answer questions from potential buyers or even direct them towards useful resources related to their search for a property investment or home purchase.
Make sure that each post reflects the tone and values of the development – this will help build trust with prospects who may not be familiar with what you have to offer yet. Additionally, consider using targeted ads on social media sites such as Facebook Ads or Twitter Ads which can be tailored specifically towards people who are likely interested in buying or renting a new property development.
4. Produce videos highlighting the development
Creating effective and engaging videos of your new property development can be an invaluable asset to market a new property development. Videos enable potential buyers to get a real feel for the development, showcasing features such as its security, amenities, layout and scenery.
A great video will capture what sets your development apart in a way that no other content can – showing potential customers why they should invest in it over competitors.
To maximise impact, ensure your videos are well-crafted with quality visuals and sound, while also crafting convincing captions that convey the benefits of your development authentically and memorably.
5. Run paid ad campaigns targeting potential buyers and investors
When you’re looking to get the word out about your new property development, one of the oldest and most reliable strategies is running paid ad campaigns.
When done right, these campaigns can be a highly effective way to market a new property development by capturing the attention of potential buyers or investors while also driving traffic to your website. Paid ad campaigns can give you an edge over competitors by allowing you to tailor your messaging to target specific demographics.
While it may cost more upfront, investing in paid ad campaigns should pay off in the long run when you consider all the additional leads they will generate for your property development.
As a property developer, you understand how important marketing is to the success of your new development. But how should a property development be marketed the right way so it reaches the right people, namely leads and buyers?
How you market a new property development will ultimately determine how many units you sell and the overall return on your investment. Good marketing can not only help ensure a successful launch and draw in potential leads and buyers, but it will help secure your property development company’s reputation as an authority. Good marketing is also the difference between beating the competition and being left behind in the dust. With the right approach and tactics in place, you can make sure your development goes from empty to full occupancy in no time. In this article, we’ll explore seven ways to market a new property development.
6. Use targeted email marketing to reach out to potential buyers and investors
Email marketing remains one of the most effective and economical ways to reach potential buyers or investors for development projects.
By leveraging smart, targeted email marketing, you stand to gain invaluable insight into who is interested in your property development, where they’re coming from, and how you can customise your content to fit their needs. Targeted email campaigns are also an efficient way to optimise existing leads or attract those at different stages of the funnel – from top-of-mind awareness through customer purchase journeys.
Put simply, well-executed email strategies ensure that your potential buyers or investors receive relevant information when they need it most. With measures like segmentation and personalisation, email campaigns really can be powerful tools to market a new property development like yours.
7. Host Events
Hosting an event for potential buyers and investors to come and see your new property development in person is a great way to market a new property development by giving them a more in-depth look at what you have to offer, as well as the opportunity to network with other people within your area.
Having key personnel from your property company present can help highlight the successes that you’ve had with similar projects; this will provide confidence to those interested in investing or buying in your development. Furthermore, providing amenities such as food and entertainment can make the visit more enjoyable, increasing engagement and potentially creating strong relationships between everyone involved.
When planned well, events may even generate interest beyond potential buyers and spark extremely beneficial conversations that could lead to future investments.
Conclusion
There are many ways developers can market their new property developments effectively –from optimising for search engines and getting social with prospective buyers all the way through advertising locally and building hype around your project. If done correctly, these efforts will pay off handsomely when it comes time for those prospective buyers or investors looking to purchase.
These marketing tactics will equip you and your team with everything needed for success by increasing brand recognition, building valuable content around your current development, and ultimately generating more leads for your project. Taking the time to implement effective property development marketing tactics will help ensure success down the road.
You need a partner that will take holistic care of marketing you and your developments to the right people, with engaging, consistent and most of all impactful marketing that converts. Allowing you to focus on selling.
Moody and Smith Digital specialises in digital marketing for the property industry, helping forward-thinking industry players get results. The 360 Degree Marketing For Property Developers service will provide you with comprehensive strategies, SEO, social media management, PPC services, and much more. Making your brand visible and trustworthy, leading to more leads and faster sales.
