It’s hard to believe that we’re already more than halfway through the year, but as we move further into 2022, it’s important to look at the future of digital marketing. This blog post will discuss key digital marketing trends set to dominate in 2023. These tools and technologies will significantly affect how real estate businesses market themselves online, from branded searches and social commerce to AI-powered chatbots and Augmented Reality. If you’re looking to stay ahead, read on for a sneak peek at what’s in store!
Digital Marketing Trends Post-Covid
First, we should address the elephant in the room. As tired as we all may be talking about the pandemic, Covid-19 has been a digital marketing game-changer. The pandemic saw a massive shift as people transitioned from in-person to online interaction for research, reviews, and purchases.
This had a domino effect on B2B and B2C companies across sectors that scrambled to keep up with the virtual demand. However, as societies began to reopen, there was a slump in web traffic and online sales. Digital marketers pivoted again to meet the challenge. It’s been a rollercoaster ride, but one thing is sure: the digital world is here to stay.
Now that particular elephant’s out of the way, let’s get to what’s happening in the world of digital marketing trends for 2023.
Out With The Old and In With the New – TikTok
If you’re not already on TikTok, you’re missing out. The app has seen explosive growth in recent years and boasts over 1 billion users. That’s a lot of potential eyeballs for your digital marketing campaign.
It’s not just the sheer number of users but the level of engagement. TikTok users in the US spend an average of 850 hours per month on the platform. That’s more than double the amount of time spent on Facebook. And with such high engagement comes the opportunity for virality. If you can get your videos in front of the right people, you’ll have a good chance of giving your brand some serious exposure.
So if you’re looking to reach a large audience and grow your brand, TikTok is the way to go.
Social Commerce vs eCommerce
In the age of digital marketing, it’s no surprise that social media has become a powerful tool for companies large and small. A simple scroll through Instagram or Facebook can yield a treasure trove of products and services, ready for purchase with just a few clicks. During the pandemic, brands have flocked to social media platforms to offer customers online shops, replacing their brick-and-mortar counterparts.
It’s no wonder that experts are predicting social shopping to reach $1.2 trillion globally by 2025 – a three times faster growth than traditional eCommerce. With its ease of use and broad reach, there’s no doubt that social media will continue to be a significant player in the shopping world.
As digital marketing has become increasingly important, social media platforms have worked hard to enable customers to make purchases without leaving their apps. This will reach a new level in 2022 as social shopping experiences evolve.
Predictions say that Gen Z and Millennials are the biggest spenders, accounting for 62% of global social eCommerce revenue by 2025. This is due to their high levels of digital engagement, which means they are more likely to take advantage of this seamless customer experience. So if you’re looking to tap into this market, prepare your strategies for the social shopping revolution.
SEO & Organic Traffic
The ever-changing landscape of Google’s algorithms seems to make it harder and harder for digital marketers to keep up. We constantly have to adapt our strategies to try and stay ahead of the curve, which sometimes feels like an impossible task.
But one thing that remains constant is the importance of ranking on Google’s first SERP. It’s the Holy Grail for digital marketers, but it’s getting harder and harder to achieve. With more and more businesses competing for the top spot, it’s becoming increasingly difficult to stand out from the crowd.
Traditionally to stand out from the said crowd, you need to put in the extra effort to optimise your content for SEO. This means carefully choosing your keywords, incorporating them into your title and meta tags, and ensuring that your website is easy for search engines to crawl, as we all know. But as we said earlier, Google’s algorithms are mutating again (and not in the fun Ninja Turtles way), making all your hard SEO work almost redundant.
Organic Traffic From Branded Searches
It’s no secret that Google has been cracking down on digital marketing lately. From penalties for manipulative link building to the death of AdWords Keyword Planner, it seems like nothing is safe. And now, it looks like content marketers are also in a tough time. Google is no longer playing fair with ranking SEO-optimized organic content in searches.
We see a move towards branded searches. A branded search query is any search that includes your brand or product name. If a customer types in your name, they already know your brand and have high intent. So while it might be challenging to rank organically, at least you can be sure that the people finding your content are interested in what you have to say.
Google still wants to give users what they want. That’s why digital marketing trends are pointing to efforts that focus on building your brand using proven strategies rather than simply trying to appease Google and get a good ranking. Branded searches are a perfect example.
By creating relevant and informative content, you can encourage users to search for your brand specifically. This not only helps you to build trust and credibility, but it also ensures that you’re getting high-quality traffic that is more likely to convert. So don’t get too caught up chasing after Google’s ever-changing algorithm. Instead, focus on building a solid brand that will stand the test of time.
Creating Answer-Based Content
Consumers are increasingly looking for digital marketing that provides answers to their questions quickly and efficiently. We see this in the rise in conversational marketing and the increase in voice searches, accounting for 20% of Google searches. Ultimately, consumers are moving towards a more direct approach and want readily available information.
Google is becoming less of a search engine and more of an answer engine, so it is essential to understand your audience, their pain points, and what they are looking for. Providing answer-based content makes it easier for consumers to find what they need, improving your organic and branded search rankings.
Property and Real Estate
AI Chatbots, Like SkyNet but helpful
As digital marketing continues to evolve, businesses are always looking for new ways to reach their customers. AI-powered chatbots are one of the key trends to dominate digital marketing in 2022. These bots will interact with potential customers on behalf of businesses, providing them with information about properties and helping to schedule appointments.
The biggest driver of this trend is that chatbots can provide a more personalised experience than traditional methods such as email or phone calls. Additionally, chatbots are available 24/7, meaning they can respond to enquiries day or night. Investing in a chatbot is a smart move for businesses looking to stay ahead of the competition.
Augmented Reality. It’s not just for video games anymore.
Augmented Reality (AR) is already taking the real estate industry by storm. This technology allows businesses and agents to create digital tours of properties, which potential buyers can view on their smartphones or tablet. AR is a great way to give customers a realistic preview of a property without visiting the site physically.
This is especially useful for out-of-town buyers who may not have the time or resources to visit every property they’re interested in. With AR, they can get a realistic sense of each property from the comfort of their own home. For example, AR can create virtual open houses, attracting more buyers and generating more interest in a listing.
Additionally, AR can provide potential buyers with information about the surrounding area, such as local schools and amenities. As the real estate industry becomes increasingly digital, it’s clear that Augmented Reality is here to stay.
So there you have it, a sneak peek at some of the key digital marketing trends set to dominate in 2023. If you’re looking to stay ahead of the competition, keep these trends in mind, and start incorporating them into your marketing strategy.
Or better yet, contact Moody and Smith Digital (we can never resist a little shameless self-promotion) for all your digital marketing needs.
We don’t want you to miss out! Sign up for The Moody Insider and get the lowdown on all things marketing – including this post (and much more)