Have you ever watched a commercial and then immediately gone to look up the product online? Or perhaps you’ve seen a how-to video that made you want to try the product for yourself. If so, then you’re already familiar with the power of a video marketing strategy. By creating engaging and informative videos, marketing teams can quickly capture the attention of their target audience and encourage them to learn more about their products or services. In today’s fast-paced world, having a video marketing strategy is an essential tool for any business that wants to stay ahead of the competition.

In this post, we will discuss what goes into creating an effective video marketing strategy and how you can use it to reach your target audience and keep them engaged.


A Quick Word On Video Marketing

Video marketing is a form of content marketing that involves creating and sharing videos online. The goal of video marketing is to promote a product or service, build brand awareness, or increase engagement with your audience. They can be distributed through social media channels, email campaigns, or website embeds. When used effectively, video marketing can be an extremely powerful tool for driving business growth.

Your videos are essential marketing tools, you must ensure that the right people are viewing them.


What Is A Video Marketing Strategy?

A video marketing strategy is important for any business looking to create engaging, informative, and persuasive videos. Videos are a powerful way to reach and engage customers, but they must be created with a plan and purpose in mind.

Without a strategy, your videos may not achieve the results you desire. Your video marketing strategy will ultimately be what guides you — your budget, your timelines, your production processes, your conversion metrics, and more. So getting this written down and finalised should be step one of your video marketing process.

A tried and tested method of developing a marketing strategy is to create a marketing funnel. We’ve put together an easy-to-read guide to setting up a marketing funnel available here.


Video Marketing Strategy Vs. Video Content Strategy


A video marketing strategy is the overall game plan for your video content. It’s what guides every piece of video you create. Your strategy sets the stage for everything else, from the topics you cover to the style of your videos. It all comes back to your strategy.

Your video content strategy, on the other hand, is made up of the processes you use to create and promote your videos. This includes everything from scripting and storyboarding to distribution and promotion. In other words, your content strategy is what turns your vision into reality. These are the steps you need to take to get your content strategy in place:


Define Your Goals

What do you hope to achieve with your videos? Increase brand awareness? Drive traffic to your website? Boost sales? You need to know from the start exactly what you want your content to achieve.


Know Your Audience

Who are you making these videos for? Think about what they want to see and what would appeal to them. A great way to do this is to create a customer persona. Click here to learn more about creating amazing customer personas for your video marketing strategy.


Make Sure of Your Budget

How much money do you have to spend on video production? This will determine the size and scope of your project.


Work Out Your Timeline

When do you need these videos to be completed? This will affect your production and posting schedule.


Have a Distribution Plan

How will you get your videos out there? Will you post them on social media? Include them in email marketing campaigns? Host them on your website?

Once you have these questions answered, you can now focus on creating your video content strategy.


How To Create a Video Content Strategy

Creating high-performing videos takes time and effort, but it can be well worth it. A great video can tell an inspirational story and encourage people to take action. But how do you create a video that will get viewed and have the desired impact?


1. Make Your Videos Easy To Find

SEO (Search Engine Optimisation) isn’t just for Google searches. You can optimise your videos by adding keywords and having captivating titles and eye-catching thumbnails to make your video stand out.


2. The Video’s Topic Must Be Obvious

Have an easy-to-read, catchy title and synopsis for your videos. Most people glance over these before they watch, so make sure you grab and hold their attention.


3. Make Use of Social Proof

Using social proof such as testimonials, likes and comments improves the user experience, increases conversions, and encourages trust in your brand.


4. Have a Clear Call To Action

You want your viewers to take a specific action after watching your video. For example, you can add a short message from the video’s speakers, a link to your homepage, share buttons, and more to get them to do what you want.


5. Be Strategic Where You Share Your Content

Whether it’s a website, social media or YouTube, make sure you are posting to the right channels for your audience. Remember, you want the maximum amount of views.


6. Make Sure You Get As Much Reach As Possible

By interacting in the comments section and encouraging your audience to share and tag people, you can grow your video’s reach organically. You can also add paid promotions to make it spread even further.


7. Measure your results

Getting the data and measuring your video campaign’s performance will allow you to see what is working and what isn’t and make the changes to improve your content.



Both marketing and content strategy are essential for any successful video marketing campaign. Without a clear direction, your videos will be messy and ineffective. But with a strong strategy, you can take your video marketing to new heights.

Once you have a clear understanding of what goes into video marketing and video content strategies, you can start creating engaging and effective videos that reach and convert your target audience.

That’s where Moody and Smith Digital comes in. We work with you to develop a strategy that meets your goals and budget.


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