Odds are you’ve come across the phrase marketing funnel at some stage of your career. If you’re a real estate agent or investor, your business depends on generating leads, converting leads into sales, and closing sales. Unfortunately, many companies struggle to generate leads or turn them into sales. This blog post will give you five marketing funnel tips to boost your business.
What Is A Marketing Funnel?
First, let’s talk about what a marketing funnel is. A marketing funnel is a process businesses use to generate leads and turn them into sales. You start with a large group of potential customers (known as your “audience”) and then narrow down that audience until you have a smaller group of qualified leads. From there, you convert those leads into sales.
At the top of the funnel (TOFU), you have a broad audience that you need to attract. Once you have their attention, you can move them down the funnel with more targeted content. The middle of the funnel (MOFU) sorts through the first stream of leads and filters out some less relevant audience members by offering targeted information to educate the prospect on what you’re offering. Doing this ensures that only the most qualified prospects make it to the bottom of your funnel.
Finally, we have the bottom of the funnel (BOFU). As any marketing expert will tell you, ensuring the end is the most compelling key to a successful marketing funnel. After all, that’s where you’ll introduce your conversion opportunity, and you want to ensure that your most interested leads are intrigued enough to take action.
Now that you know what a marketing funnel is, let’s get into our tips!
1. Know Your Audience
The first step to creating a successful marketing funnel is identifying your audience. You need to understand your customers and emotionally connect with them. Who are you trying to reach with your marketing? What are their needs and wants? Once you know your audience, you can start creating content that appeals to them.
2. Using Content as a Funnel
Once you know your audience, it’s time to start creating content. But not just any old content – you need to create engaging and interesting content. Content that will make people want to stick around and learn more about your business.
Some ideas for engaging content include:
3. Use Social Media
Social media is a great way to reach your audience and generate leads. But it’s not enough to just create a profile and post every once in a while. You need to be active on social media, engaging with your audience and providing them with valuable content.
4. Search Engine Optimisation (SEO)
If you’re like most people, you probably spend a good chunk of your day scrolling through social media or reading blogs. And as you’re a business person, you’re always looking for ways to reach more customers. But how can you make sure that your content is being seen by the right people? The answer is simple: by optimizing your content for search engines. SEO, or search engine optimization, is the process of making your content more visible in online search results.
5. Customer Relationship Management
Every business wants to succeed, but not every business knows how. The key to success is providing extraordinary customer experiences. This may seem like common sense, but you would be surprised how many businesses forget about their customers once they have made a purchase. Customer relationship management (CRM) is the key to consistent success. CRM focuses on acquiring, retaining and nurturing customers by consistently providing positive experiences at every stage when customers interact with your company.
6. Test, Measure, and Adjust
Finally, don’t forget to test, measure, and adjust your marketing funnel. See what’s working and what’s not, and make changes accordingly. The only way to know what works is to experiment and see what gets results.
However, it’s important to remember that not everyone will make it all the way to the bottom of the funnel. Some will drop off at each stage, so it’s important to continually replenish your lead pool at the top of the funnel.
It’s not enough to offer a great product or service; you must also ensure that your marketing funnel is optimised to nurture leads and convert them into customers.
So there you have it. With a little planning and creativity, you can ensure that your marketing funnel ends with a bang, not a whimper.
We hope you found these tips helpful! Digital marketing is a great way to reach your audience and generate leads. Working with a reputable digital marketing agency can help you create a campaign that targets your audience and generates results. If you’re ready to take your real estate business to the next level, contact Moody And Smith Digital today.
Don’t forget to sign up to The Moody Insider for more articles and tips to help your real estate business grow and thrive!